Distribution Microchip goes with Avnet Memec in Europe

Distribution Microchip goes with Avnet Memec in Europe

2013/07/02

Microchip has appointed Avnet Memec as a European distributor for its microcontroller, mixed-signal, analogue and flash-IP products.

Avnet Memec has for a number of year been a distributor for Standard Microsystems Corporation (SMSC) which was acquired by Microchip in August 2012.

“In addition to the SMSC connectivity products, Microchip brings a new wealth of analogue and Interface products, memories, wireless modules and of course their traditional PIC microcontrollers and dsPIC digital signal controllers,” said Steve Haynes, president of Avnet Memec EMEA. ”

“Avnet Memec’s track record of self-sufficient demand creation with SMSC is exactly what we need to add to our network,” said Gary Marsh, EMEA sales director for Microchip.

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