Yahoo! walks the real-time, social media Tumblr-friendly talk Digital Life Electro Ramblings

Yahoo! walks the real-time, social media Tumblr-friendly talk Digital Life Electro Ramblings

2013/07/18

One for our Digital Life category. It involves a classic tweet: “Our forward-looking tweets are subject to risks & uncertainties. Actual $YHOO results could differ materially.”

It was from the live twitter feed that apparently accompanied the recent Yahoo! quarterly earnings report. Chief Executive Marissa Mayer and Chief Financial Officer Ken Goldman faced the media, literally, in a heavily produced video conference call.

Emily Chasan, on the Wall Street Journal, reports on the very model of a thoroughly modern media company that is Yahoo! these days:

The surprise in Yahoo Inc.’s second-quarter earnings may have been the company’s live video conference and real-time tweets.

Breaking the staid tradition of executives huddled around a speakerphone, Yahoo Chief Executive Marissa Mayer and Chief Financial Officer Ken Goldman explained their quarterly results from a studio with wood panelling and exposed brick, soft lighting and a large flat-screen monitor behind them.

Apparently, Mayer also posted photos of herself on Tumblr getting ready for the earnings video on Tumblr, which the Yahoo! bought recently. Walking the talk of social media, fair play.

The results themselves? Profits up 46% apparently, but this was attributed to cost cutting with revenues falling almost 1%…

Read the full blog on WSJ.com »

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