星空体育频道: 抓住消费需求激增时期，宰牲节营销指南来了

2022年7月5日星期二

抓住消费需求激增时期，宰牲节营销指南来了

跟复活节、圣诞节和感恩节等全球热点节日消费高峰期一样，宰牲节在穆斯林国家的许多不同行业中掀起了消费热潮。为了做好营销工作，了解目标受众的需求至关重要。今天，小赛分享一下宰牲节营销指南，希望出海企业能更好了解宰牲节文化，实现业绩增长。

Comparable to almost all major public holidays in the United States such as Easter, Christmas and Thanksgiving, the holiday of Eid Al Adha has created a boom of consumerism across many different industries within the Muslim world. In order to understand the needs of your target audience, an accurate marketing approach is crucial. Today, CHOICE shares a guide to marketing for Eid al-Adha in the hope that businesses can better understand the culture and achieve growth.

哪些地区过宰牲节，市场规模多大？

Which regions celebrate Eid al-Adha?

宰牲节是伊斯兰节日，全世界有57个伊斯兰国家，据不完全统计，全球穆斯林大约有16亿人。其中，宰牲节也是多个国家的公共假期，包括中东的阿拉伯联合酋长国、土耳其和约旦，以及东南亚的马来西亚和印度尼西亚。这个假期对穆斯林来说极为重要，仅在中东就有 3.17 亿客户的潜在市场。甚至在美国的一些欧洲国家和地区，穆斯林员工和家庭也会请假上班或上学来庆祝节日。

Eid Al Adha is a public holiday in several countries including the United Arab Emirates, Turkey and Jordan in the Middle East as well as Malaysia and Indonesia in Southeast Asia. This holiday is extremely important for Muslims, with a potential market reach of 317 million customers in the Middle East alone. Even in some European countries and regions in the United States, Muslim employees and families will take the day off from work or school to observe the holiday.

详细的宰牲节来源可以通过【BLESSING】The origin and significance of Eid al Adha这篇文章了解。

Details of the origins of Eid al-Adha can be found in this 【BLESSING】The origin and significance of Eid al Adhaarticle.

宰牲节期间，人们会做什么？

What do people do during Eid al-Adha?

据天文台确认，中东国家今年宰牲节从7月9日晚上开始，到7月13日结束。阿联酋公历7月8-11日放假四天，阿曼放假五天。马来西亚和印度尼西亚公布日期是7月10日开始。

For 2022, it is important to know that Eid Al Adha begins on the evening of Saturday, July 9, and ends on the evening of Wednesday, July 13 Each country observes the holiday slightly differently, so make sure to Google the dates for the country/countries you are aiming to reach.

节日期间，穆斯林会宰杀牛羊或者骆驼进行祭祀，这种祭祀的肉被送出去，代表慈善捐赠。三分之一的肉由家庭和他们的亲戚吃，三分之一送给朋友，剩下的三分之一则捐给穷人。世界各地的穆斯林都会到当地的清真寺参加祈祷。他们会穿衣打扮，在一天的剩余时间里与家人和朋友社交以及交换礼物。也会做慈善活动，帮助穷人购买新衣服和食物。

Families will either visit farms themselves, arrange an animal at stores, or even purchase an animal online to sacrifice. The meat from this sacrifice is given away to represent charitable giving. One third of the meat is eaten by the family and their relatives, one third is given away to friends, and the remaining third is donated to the poor.

On Eid Al Adha, Muslims around the world attend their local mosques to universally join in prayer. Dressed in their finest, new celebratory clothes, they spend the rest of the day socializing with family and friends as well as exchanging gifts. Charity is also a big part of the holiday and it is customary to donate a significant sum of money to charity, to be used to help the poor purchase new clothes and food, so they too may join in on the celebrations.

图源：pinlite.net，侵删

宰牲节广告营销元素和文化用语

Marketing elements and phrases

动物羊、新月和星星、清真寺和宣礼塔、明亮的灯光/灯笼

Sheep, Crescent and Stars, Mosques and Minarets, Bright Lights/ Lanterns

新月是伊斯兰教的国际象征，在许多穆斯林国家的国旗上都可以看到。清真寺是穆斯林的礼拜场所，清真寺和宣礼塔是节日象征性元素。而明亮的灯光/灯笼是庆祝活动的象征性装饰品，也意味着与亲人分享的明亮。

The crescent moon is the international symbol of Islam, as visible on many Muslim countries' flags. As the mosque is a place of worship for Muslims, it is a beneficial symbol to make use of in a marketing campaign. Lanterns are a symbol that have become associated with Ramadan celebrations.